Top Features

A selected shortlist of the most popular Da Vinci Tools features.1

Bug Fixes & Hacks

Fix annoying issues and bring small improvements to the user interface.
Remember me
Da Vinci will automatically remember the date range, segments and other parameters and bring you to the same report when you switch view or come back to GTM or GA.
Hide me
Block GA tracking for a specific property.
Easily prevent GTM from loading or block GA tracking through a simple on/off switch in the GTM and GA interface toolbar.
Prevent a GTM from loading.
Sampling highlight & details
Sampling message
In earlier versions of the UI, when there was some sampling the message was clearly highlighted. This hack brings it back! When clicking "Details", fetch additional information about the readCount and spaceSize, and calculate the margin of error.
Sticky Header
Keep dates and segments at top of report
Stick the reporting date ranges and segments visible at the top of the report when scrolling.
GTM built-in vars toggle on/off
Enable/disable all GTM built-in variables
Easily enable all built-in variables. If you uncheck the box, it will attempt to turn them all off - but will take into account if some of them are in use and prevent their deletion.
GTM Tidy
Beautifuel GTM Preview!
Improve GTM Preview by adding tags & trigger icons, and making all code blocks formatted and "beautified".

Enhancements

Additional functionality leveraging the core features of Google Analytics, such as new reports and visualizations.
Heat maps and High/Low points
Highlight high/low points in graph
Turn tables into heat maps and highlight high/low points in time series graphs.
Table heat map
Collapse "Compare To" Report
When comparing date ranges with a single segment, the table unnecessarily shows too much data. You can now collapse the rows to easily see the % difference between the two date ranges.
Export API Request
Export API request
Quickly get started with the newer Google Analytics Reporting API v4 batchGet request. This enhancement will create a (near exact) request based on the dates, segments, dimensions, metrics, and filters currently selected in any/most of the GA reports.
Site Search Word Cloud
Site search word cloud
A word cloud view is available for Acquisition/AdWords/Keywords and Acquisition/Search Console/Queries, but oddly missing from Behavior/Site Search/Search Terms.

Apps

Complete solutions sitting on top of Google solutions.
A/B Test Tool
A/B Test Tool
Compare reference and outcome metrics and get basic stats and confidence level.
Campaign management (future)
Plan and keep track of ongoing campaigns.
Enhanced annotations (future)
Automated annotations & improved collaboration.
Tasks and analysis workflow management (future)
Manage the analysis workflow.
Another innovation by industry veteran Stéphane Hamel!

Google Analytics power tools for smart digital marketers and analysts.

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Pricing

Billed annually, per Google account.1.

amateur

$ 0 .00
forever
  • Bug fixes & hacks
  • Enhancements
  • Pay your share with social love!
install now

professional

tba
Available at no cost while in beta!
per month (billed annually)
  • All bug fixes & hacks
  • All enhancements
  • My appreciation for your generosity!
in-app purchase

enterprise

tba
billed annually
  • All bug fixes & hacks, enhancements and apps
  • Priority support and Q&A
  • Priority roadmap
  • All users from corporate domain
  • All current & upcoming features for the year
  • Let's have a chat!
in-app purchase

The Author

The motivation behind Da Vinci Tools?
Perpetually waiting for homeric perfection is just another name for the silent death of creativity.

Stéphane Hamel, MBA
Stéphane Hamel
Data is the raw material of my craft

Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics and marketing. He advises his global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters and how to grow a data-informed culture.

 

Recognized as a Google Product Strategy Expert (2016) and considered one the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry: authoring the Radical Analytics Manifesto (2016), creating the Digital Analytics Maturity Model (2009), and the Web Analytics Solution Profiler (WASP) (2006) quality assurance tool, as well as other tools and concepts throughout his thirty years of experience.