Current Features

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Another innovation by industry veteran Stéphane Hamel!

Google Marketing Platform power tools for smart digital marketers and analysts.

The Author

The motivation behind Da Vinci Tools?
Perpetually waiting for homeric perfection is just another name for the silent death of creativity.

Stéphane Hamel, MBA
Stéphane Hamel
Data is the raw material of my craft

Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics and marketing. He advises his global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters and how to grow a data-informed culture.


Recognized as a Google Product Strategy Expert (2016) and considered one the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry: authoring the Radical Analytics Manifesto (2016), creating the Digital Analytics Maturity Model (2009), and the Web Analytics Solution Profiler (WASP) (2006) quality assurance tool, as well as other tools and concepts throughout his thirty years of experience.