Da Vinci Tools

Stéphane Hamel

Data is the raw material of my craft.

Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics and marketing. He advises his global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters and how to grow a data-informed culture.

Recognized as a Google Product Strategy Expert (2016) and considered one the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry: authoring the Radical Analytics Manifesto (2016), creating the Digital Analytics Maturity Model (2009), and the Web Analytics Solution Profiler (WASP) (2006) quality assurance tool, as well as other tools and concepts throughout his thirty years of experience.